# Sophistication > E-commerce funnels for cold traffic: an AI funnel builder, a done-for-you partnership and hands-on consulting for e-commerce brands and agencies. Any reference page rebuilt for your brand, AdSpy on every plan, measured on real Shopify revenue. Sophistication is an AI funnel builder for e-commerce and direct-to-consumer brands: paste a reference page that already works and it is captured and rebuilt in the brand's own look, or brief one from scratch. Every page ties back to real Shopify revenue. Every plan includes AdSpy, a library of live ads and the funnels behind them, with brand breakdowns and a one-click "Build this page" and "Add to a funnel". Founded by Dominik Schimpf. English pages live at the root; German versions live under /de/. Full text of the key pages and every blog post in one file: https://sophistication.io/llms-full.txt ## Key facts - Three lines of business around one asset, cold-traffic funnels for e-commerce: the AI funnel builder (software), a done-for-you Custom Partnership (the founder's agency track, also white-label for agencies), and consulting. - Built in Karlsruhe, Germany. Karlsruhe is the federal de:hub "Digital Hub for Applied Artificial Intelligence", a title given by the German Federal Ministry for Economic Affairs in 2017. The company is registered in Hamburg, Germany. - Pages built for some of the largest e-commerce brands and agencies in Germany, among them Tretmann, Better Be Bold, 4creatives, CARI Nutrition, Stepz, Alpenwert, Darako, STRIIVE, NatuRise, ByVida and Dr. Johanna Budwig. - Rated 4.1 out of 5 on Trustpilot (https://www.trustpilot.com/review/sophistication.io). - Hosting and data: database in Frankfurt (EU), AES-256 at rest, TLS 1.3 in transit, DPA (Art. 28 GDPR) included. - Official profiles: LinkedIn https://www.linkedin.com/company/sophisticationio, Instagram https://www.instagram.com/sophistication.io/, Facebook https://www.facebook.com/profile.php?id=61577642346540. ## Product - [What the product does](https://sophistication.io/how-it-works): the five steps from a reference or a brief to a live funnel - [Listicle builder](https://sophistication.io/listicle-builder) - [Advertorial builder](https://sophistication.io/advertorial-builder) - [Comparison page builder](https://sophistication.io/comparison-builder) - [Pricing](https://sophistication.io/pricing): plans in EUR, from 97 EUR every 4 weeks - [About the founder](https://sophistication.io/about) - [Trust and security](https://sophistication.io/trust): data locations, subprocessors, and security posture ## Blog - [Blog index](https://sophistication.io/blog) ([RSS](https://sophistication.io/blog/rss.xml)) - [What is an advertorial?](https://sophistication.io/blog/what-is-an-advertorial): An advertorial is advertising written like an independent article, not a disguised sales page. Where the term comes from and how it must be labeled. - [What an advertorial actually costs in 2026](https://sophistication.io/blog/advertorial-cost): Freelancer, agency, DIY, or AI: honest cost ranges for a cold-traffic advertorial, what drives the price, and where each route breaks down. - [What is an AI funnel builder?](https://sophistication.io/blog/what-is-an-ai-funnel-builder): A working definition of the AI funnel builder category from a founder building one: what it is, how it differs from page builders, and where AI actually helps. - [What a cold-traffic advertorial actually looks like](https://sophistication.io/blog/advertorial-examples): The anatomy of an advertorial that sells to cold traffic, section by section: why the story comes first, where the offer sits, and what kills the format. - [Product page vs. landing page: where paid traffic should land](https://sophistication.io/blog/product-page-vs-landing-page): Cold paid traffic converts through dedicated landing pages, not product pages. Here is the reasoning, plus the three honest cases where the product page is fine. - [Why "7 reasons" listicles keep working for e-commerce ads](https://sophistication.io/blog/listicle-landing-pages): The listicle landing page looks simple and keeps outperforming. The mechanics behind the numbered format: message match, scannability, and one idea per item. ## Optional - [Custom partnership](https://sophistication.io/partnership): the founder's hands-on agency track - [German homepage](https://sophistication.io/de)