Loanallyhq.com
Built a full lead generation website from scratch in Framer for a U.S.-based mortgage lender, including GHL form integrations, custom calculators, and attention-retention scripts. Closed with a bonus and a 5-star review.
Client:
Doug Mattei
Industry:
Finance
Overview:
A U.S.-based mortgage lender needed a high-converting lead generation website built from the ground up in Framer. The project required full content migration, seamless GHL form integrations, and a design system built to instill trust and drive action. The site had to perform equally well for first-time homebuyers and seasoned investors while reflecting the professionalism of the brand.
Challenges:
The client had no existing website, so everything had to be built from the ground up. This meant defining the full site structure, content hierarchy, and conversion flow without any foundation to work from. Custom functionality including mortgage calculators and attention-retention scripts had to be developed and integrated cleanly, all while keeping performance scores at the top range.
Conclusion:
I delivered a fully responsive, SEO-optimized Framer website with custom code components including mortgage calculators and attention-retention scripts designed to boost lead quality and on-site engagement. GHL forms were integrated throughout key conversion points, with the entire site built from zero. The project closed with a bonus payment and a 5-star review as a result of meticulous execution and a CRO-first approach throughout.
