Vergleicher.io
Founded and built a consumer-facing comparison platform for insurance and financial products, covering product vision, UX, UI, brand identity, and a custom advertorial funnel that drove qualified traffic and conversions.
Client:
Vergleicher.io
Industry:
Insurance & Finance
Overview:
Vergleicher.io is a comparison platform built to help consumers evaluate insurance and financial products with clarity and confidence. As the founder and lead designer, the entire product was shaped from the ground up, covering everything from brand identity and UX strategy to core user flows and interface design. The goal was to create a platform that felt trustworthy and simple to navigate for an audience making high-consideration financial decisions.
Challenges:
Building a comparison platform in the finance and insurance space meant designing for an audience that is often overwhelmed or skeptical. The UX had to reduce complexity without oversimplifying, guiding users through nuanced product comparisons while keeping the experience intuitive. On top of the core platform, a custom advertorial funnel needed to be designed and implemented to attract qualified traffic, blending informative content with lead capture in a way that felt natural rather than pushy.
Conclusion:
I delivered a fully branded, user-friendly comparison platform with thoughtfully designed user flows built for high-consideration decision making. The custom advertorial funnel combined content and conversion mechanics to bring in qualified leads and improve conversion rates across the board. Vergleicher.io stands as a full end-to-end product built independently from vision to launch.
