Comparison page builder for e-commerce and DTC brands.
Brief it once and the AI writes the whole test: the criteria that decide it, a score for every option against each one, and the verdict at the end. Live on your domain in minutes.
Plans from 97 EUR every 4 weeks. Cancel any time.
It catches the buyer at the last question.
An advertorial convinces someone they have a problem. A comparison page meets a reader who is already past that: they have decided to buy something in your category and are only working out which one. That is the warmest traffic there is, and a product page answers the question with the least credible source available, you.
A comparison page answers it the way the reader was going to answer it anyway, by ranking the options. The difference is that yours declares its criteria first, which is what turns a recommendation into a finding.
The build
From brief to a finished test.
You give it the field and what actually decides it. The builder sets the criteria, scores every entry against them, and writes the verdict.
- 01
Brief it once
What is being compared, which criteria decide it, and why your product comes out ahead. Already have the test written? Paste it and the builder typesets your copy word for word.
- 02
The AI writes the test
Weighted criteria, a scorecard per entry against those same criteria, the honest drawbacks, and the verdict that names who each runner-up still suits.
- 03
Edit and publish
Reorder the ranking by dragging it and the numbers follow. Rewrite any score or line by clicking it, then publish to your own domain.
What the template contains
What comes with the comparison template.
The blocks that make a ranking believable rather than merely confident, in the order that works, styled in your brand palette.
- 01
Declared criteria
The method block that opens the test: what was compared, and how much each criterion counts toward the result. It runs before the ranking, because a verdict without a stated basis is just a preference.
- 02
Scored entries
Every entry carries a grade and a bar per criterion, in the same order and under the same labels as the method above it, so a reader can check the ranking instead of taking it.
- 03
Honest drawbacks
Each entry gets what speaks for it and what speaks against it, including the winner. A test where the top product has no downside is read as an ad within seconds.
- 04
The verdict
The closing call that names the winner and, in a line each, who the runners-up are still right for. A ranking that recommends one thing to everybody convinces nobody.
- 05
Image slots with a brief
Where a photo earns its place, the builder leaves a briefed slot and you fill it with your own photography, so the page shows your real product.
- 06
Publisher framing
A comparison reads as editorial. The template gives you the masthead and layout to match, and your locked fields keep prices and claims exactly as you wrote them.
Why it keeps working
Published is only half the job.
Most builders stop at publish. Connect Shopify and each comparison page is judged on the money it brings in.
Attributed to orders
Revenue is tied back to the page that produced it, so you can tell a comparison that sells from one that only gets read.
Versions compared on revenue
Change the criteria weighting or the order of the ranking and the comparison runs on real sales, not on scroll depth.
You see what it earned
Every page ties back to real Shopify orders, so you know which one paid for itself. Revenue attribution is on every plan.
The other page types
The other two formats that outsell a product page.
FAQ
Comparison page questions, answered.
What brands usually ask before they build their first comparison page.
It is a tool that produces a complete scored product test rather than an empty canvas: the criteria and their weightings, a ranked entry for each option with a score against every criterion, the drawbacks, and the verdict. Sophistication writes that page with AI from a short brief and publishes it on your domain.
You can, and you are the publisher of what the page says about them, so only put a competitor in the ranking when you can stand behind the assessment. If you would rather not, brief the alternatives as categories instead of brands and the builder ranks those, which is the safer default and reads just as well.
From your brief. They are your editorial assessment of facts you supply, and the page is written to present them that way rather than as laboratory measurements. The builder will not invent a study, a lab or a certification to back a number up.
It ranks on the criteria you set, and your brief is where you explain why your product leads on them. It also writes at least one honest drawback for every entry including the winner, because a test without one stops being believable exactly when it matters.
Yes. Paste it into the brief and the builder switches to typesetting: it lays your words into the template verbatim, with a coverage check that catches any paragraph a model would otherwise drop.
Plans start at 97 EUR every 4 weeks, and you can cancel any time with one click.
Getting started
From signup to your first page.
Pick a plan, tell the builder about your brand, and build your first page. From 97 EUR every 4 weeks, cancel any time.
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Step 1
Pick a plan
Choose the plan that fits how much you run. You pay the first 4 weeks right away and can cancel any time.
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Step 2
Answer a few questions
A few questions about your brand, your product and your voice, so every page starts from your brand.
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Step 3
Build your first page
One sentence, or a reference link. The builder writes the whole page while you wait, and you edit it in the same chat.
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Step 4
Go live
One click, and the page is on your domain. Every page is judged on real Shopify orders from then on.
Build your first comparison page today.
Plans from 97 EUR every 4 weeks. Cancel any time.
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