Comparison page builder for e-commerce and DTC brands.
Pick a comparison page that already sells in Funnel Intel and press Build this page. The AI rebuilds it for your product: the criteria that decide it, a score for every option and the verdict at the end. Live on your own domain.
7 days of Funnel Intel first, then from 97 EUR every 4 weeks. Cancel any time.
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What it is
It catches the buyer at the last question.
An advertorial convinces someone they have a problem. A comparison page meets a reader who is already past that: they have decided to buy something in your category and are only working out which one. That is the warmest traffic there is, and a product page answers the question with the least credible source available, you.
A comparison page answers it the way the reader was going to answer it anyway, by ranking the options. The difference is that yours declares its criteria first, which is what turns a recommendation into a finding.
What the page contains
What goes into a comparison page.
The blocks that make a ranking believable rather than merely confident, in the order and look of the reference you pick.
- 01 Declared criteria The method block that opens the test: what was compared, and how much each criterion counts toward the result. It runs before the ranking, because a verdict without a stated basis is just a preference.
- 02 Scored entries Every entry carries a grade and a bar per criterion, in the same order and under the same labels as the method above it, so a reader can check the ranking instead of taking it.
- 03 Honest drawbacks Each entry gets what speaks for it and what speaks against it, including the winner. A test where the top product has no downside is read as an ad within seconds.
- 04 The verdict The closing call that names the winner and, in a line each, who the runners-up are still right for. A ranking that recommends one thing to everybody convinces nobody.
- 05 Every image slot filled Every photo slot gets a picture: your own product photos first, generated images for the rest, with your real packshot wherever the product appears.
- 06 Magazine framing A comparison reads like a magazine review. The builder copies the masthead and layout of your reference, and prices and claims come from your copy and your product facts, never from the reference.
Page builder
Found a page that sells? Make it yours in one click.
Every page in Funnel Intel has a Build this page button. Press it and the winner becomes the starting point for your own page: your product, your brand, your offer.
- 01 Pick a winner Open any page from the list above, or search Funnel Intel for your niche.
- 02 Press Build this page One click sends it to the builder as your starting point. Nothing to brief, nothing to upload.
- 03 Publish your version Written for your product and laid out in your brand while you wait. Approve it and it goes live on your domain.
Why it keeps working
Published is only half the job.
Most builders stop at publish. Connect Shopify and each comparison page is judged on the money it brings in.
01Attributed to orders
Revenue is tied back to the page that produced it, so you can tell a comparison that sells from one that only gets read.
02Revenue by campaign
Orders and revenue are split by the ad campaign that sent the click, so you see which ad and which comparison sell together.
03You see what it earned
Every page ties back to real Shopify orders, so you know which one paid for itself. Revenue attribution is on every plan.
The other page types
The other two formats that outsell a product page.
FAQ
Comparison page questions, answered.
What brands usually ask before they build their first comparison page.
It is a tool that produces a complete scored product test rather than an empty canvas: the criteria and their weightings, a ranked entry for each option with a score against every criterion, the drawbacks, and the verdict. Sophistication writes that page with AI from a comparison page you pick as the reference and publishes it on your domain.
You can, in copy you paste, and you are the publisher of what the page says about them, so only put a competitor in the ranking when you can stand behind the assessment. When the builder writes the copy itself, it compares against a typical alternative and never names a competitor, which is the safer default and reads just as well.
From your brief. They are your own assessment of facts you supply. Where the page needs a score or a figure you have not supplied, the builder puts in a sample for you to replace before you publish.
It builds the ranking the way your reference does, with your product in the place the reference gives its own product. Want an honest drawback for every entry, the winner included? Put it in your copy or ask for it in the editor chat, because a test without one stops being believable exactly when it matters.
Yes. Paste it into the brief and the builder switches to typesetting: it lays your words into the sections of your reference verbatim and in order.
You start with 7 days of Funnel Intel. Your card is first charged on day 7, and the builder opens with that payment. Plans start at 97 EUR every 4 weeks, and you can cancel any time with one click.
Build your first comparison page today.
7 days of Funnel Intel first, then from 97 EUR every 4 weeks. Cancel any time.
Prefer we build it for you? See Custom Partnership →
