Funnel Intel
The ad library for e-commerce. See the funnel behind every ad.
Funnel Intel follows the Meta ads of DACH, UK and US brands to the pages they pay to send traffic to: the advertorial, the listicle, the quiz, the offer page and the checkout. You see which ads carry the traffic, where it lands and what the offer is.
Get started Included in every plan, from 97 EUR every 4 weeks. Cancel any time.
Competitor research
Your competitors’ funnels, from the ad to the checkout.
Pick a market and see which brands run the most ads in it, then open one brand and follow its traffic: the ads, the page they send people to and every page after it.
A real board from Funnel Intel: Saeskyn and its two biggest rivals in Korean skincare in the UK.
What you see
More than a Meta ad spy tool. The whole funnel behind the ad.
The ads
The Meta ads of e-commerce brands in the DACH region, the UK and the US, with the EU reach Meta reports and how long each ad has been running.
The pages behind them
The landing page each ad sends traffic to and the pages after it: advertorials, listicles, quizzes, product pages and checkouts.
The offer
The offer read from each page: the price, the bundles and the discounts a buyer sees before the checkout.
Dated, every time
Every ad and page shows the date it was last read, so you know how fresh what you are looking at is.
Questions it answers
Competitor funnel research, in plain questions.
The questions a brand or an agency asks before spending on a new funnel, answered from the same data in the app or in your own AI.
- 01 Which of my competitors launched new ads this week?
- 02 Where does their strongest ad send people: an advertorial, a listicle, a quiz or the product page?
- 03 What is the offer on that page: the price, the bundles, the discount?
- 04 Which brands in my niche reach the most people right now?
- 05 What does their funnel look like from the ad to the checkout?
Then build yours
Found a page that sells? Build yours from it.
Funnel Intel is built into the page builder, so research and building are one step apart.
- 01
Pick a winner
Open a competitor’s page in Funnel Intel, or search it for your niche.
- 02
Press Build this page
It goes to the page builder as your starting point. Nothing to brief, nothing to upload.
- 03
Publish your version
Written for your product and laid out in your brand while you wait. Approve it and it goes live on your domain.
Funnel Intel MCP
Ask your AI about any brand’s funnel.
Connect Claude, ChatGPT, Gemini and the rest to Funnel Intel once. Then ask in plain words what a brand launched, where its ads send people and what the offer is on every page.
Works with
Claude 
Sophistication What did Huel, Loop and Hume Health launch this week, and where do the ads send people?
Sophistication new_launches 149 launches read
149 new ads since 25 Oct. The newest per brand and where it sends traffic:
Loop 72 loopearplugs.com/products/dream“The earplugs you’ve been dreaming of” 
Hume Health 66 humehealth.com/pages/pdp3“Loved by 1.2M+ Users” 
Huel 11 uk.huel.com/products/huel-diet-powder“Start Your Journey From £1 a Meal” -
Video Loop Started 31 Oct -
Video Hume Health Started 31 Oct -
Carousel Huel Started 31 Oct -
Video Huel Started 31 Oct
A real answer, read from Funnel Intel on 1 Nov 2026.
FAQ
Questions about Funnel Intel.
What it shows, where the data comes from and what it costs.
The ad library inside Sophistication, built for direct-response e-commerce. It shows the Meta ads of brands in the DACH region, the UK and the US, the landing pages they send traffic to, the pages behind those (advertorials, listicles, quizzes, product pages, checkouts) and the offer read from each page.
From Meta's public Ad Library and the pages the ads link to, read again on a schedule. Every ad and page shows the date it was last read. Reach is the EU reach Meta reports, so it only exists for ads delivered in the EU, and offers are read from the page text, so they can be incomplete.
Yes. Every plan has the complete builder, Funnel Intel, your own domain and revenue attribution. Nothing is locked behind a higher tier.
Yes, through the Funnel Intel MCP. Add Sophistication as a connector in Claude, Cursor, ChatGPT (on plans with connectors), Gemini or another assistant that supports MCP, sign in with your Sophistication account, and ask in plain words what a brand launched, where its ads send people and what the offer is. It reads the same data you see in the app.
Meta’s Ad Library shows the ads. Funnel Intel follows each ad to the page it sends traffic to and the pages after it, reads the offer on each one and groups everything by brand, so you see the funnel instead of a list of ads.
E-commerce and D2C brands that run paid traffic on Meta, and the agencies and media buyers who build funnels for them.
See what your competitors are scaling right now.
Plans from 97 EUR every 4 weeks. Cancel any time.
Prefer we build it for you? Book a call →