Field notes on e-commerce funnels
What we learn building and testing advertorials and listicles for e-commerce brands. Written by the founder, published when there is something worth saying.
7 days of Funnel Intel first, then from 97 EUR every 4 weeks. Cancel any time.
Shopify theme pages are not funnels: what paid traffic needs
A Shopify theme page shows a product to someone who wants it. Cold paid traffic needs a page that builds the case first. Where the line is and what to do.
Best MCP servers for Meta ad research and creative strategy
Six MCP servers that give Claude or ChatGPT ad data, compared by what they read, what they cost and who each one fits. Facts checked on 11 November 2026.
How to turn Claude or ChatGPT into a creative strategist
A chatbot guesses at ad concepts. Connected to real ad and funnel data through MCP, it can do a creative strategist's research. The workflow, with a real example.
What is an MCP server? A plain guide for e-commerce marketers
An MCP server connects an AI assistant like Claude or ChatGPT to an outside tool or data source. What that means for marketers, and which kinds matter.
What is an advertorial?
An advertorial is advertising written like an independent article, not a disguised sales page. Where the term comes from and how it must be labeled.
What an advertorial actually costs in 2026
Freelancer, agency, DIY, or AI: honest cost ranges for a cold-traffic advertorial, what drives the price, and where each route breaks down.
What is an AI funnel builder?
A working definition of the AI funnel builder category from a founder building one: what it is, how it differs from page builders, and where AI actually helps.
What a cold-traffic advertorial actually looks like
The anatomy of an advertorial that sells to cold traffic, section by section: why the story comes first, where the offer sits, and what kills the format.
Product page vs. landing page: where paid traffic should land
Cold paid traffic converts through dedicated landing pages, not product pages. Here is the reasoning, plus the three honest cases where the product page is fine.
Why "7 reasons" listicles keep working for e-commerce ads
The listicle landing page looks simple and keeps outperforming. The mechanics behind the numbered format: message match, scannability, and one idea per item.
