Field notes on e-commerce funnels
What we learn building and testing advertorials and listicles for e-commerce brands. Written by the founder, published when there is something worth saying.
Plans from 97 EUR every 4 weeks. Cancel any time.
What an advertorial actually costs in 2026
Freelancer, agency, DIY, or AI: honest cost ranges for a cold-traffic advertorial, what drives the price, and where each route breaks down.
What is an AI funnel builder?
A working definition of the AI funnel builder category from a founder building one: what it is, how it differs from page builders, and where AI actually helps.
What a cold-traffic advertorial actually looks like
The anatomy of an advertorial that sells to cold traffic, section by section: why the story comes first, where the offer sits, and what kills the format.
Product page vs. landing page: where paid traffic should land
Cold paid traffic converts through dedicated landing pages, not product pages. Here is the reasoning, plus the three honest cases where the product page is fine.
Why "7 reasons" listicles keep working for e-commerce ads
The listicle landing page looks simple and keeps outperforming. The mechanics behind the numbered format: message match, scannability, and one idea per item.