Dominik Schimpf

Founder of Sophistication

I build revenue-tested funnels for e-commerce brands. First by hand, for five years and 87+ brands; now as software that drafts advertorials, listicles and comparison pages in one sitting and tests them against real Shopify revenue.

Who I am

I have spent the last five-plus years inside other people's funnels: auditing them, finding where buyers drop off, and rebuilding the pages that were losing them, across e-commerce, finance, and direct response.

The same pattern kept repeating. The traffic was fine, the product was fine, and the sale died on the page the ad clicked into. Replacing a plain product page with an advertorial or a listicle changed the number almost every time. That observation eventually became a product.

Today I run Sophistication from Hamburg: an AI funnel builder that does the job I used to do by hand, in an afternoon instead of weeks, and measures every page by the only score that matters, attributed revenue. I still take on hands-on work through the Custom Partnership when the fit is right.

What I am building

Sophistication, the AI funnel builder for e-commerce and DTC brands. It turns one brief, or a reference page you admire, into a finished advertorial, listicle or comparison page in your own brand, then ties it back to real Shopify revenue so you know what it earned. The work I used to bill weeks for, drafted in about a minute.

See how it works →

The record